艺术招聘 | Fotografiska 上海

来自瑞典斯德哥尔摩的Fotografiska，是当代影像、艺术和文化生活的国际性地标。

全新Fotografiska影像艺术中心坐落在上海苏州河畔，总面积超4,600 平方米，这也是Fotografiska继斯德哥尔摩、塔林、纽约和柏林后，全球范围内的第五个影像艺术中心。

我们提供精心策划的展览、活动、音乐派对、沙龙主题讲座等一系列文化活动，以提升中国本土艺术家的国际知名度，在全球舞台上展现其才华。冰淇淋店、咖啡馆、露天酒吧和餐厅等生活消费场所也遍布展馆内的四层楼空间。

Fotografiska致力于在深厚的历史语境下呈现顶尖艺术作品，很荣幸能以此为全球艺术界做出贡献，也为所有到访观众提供横跨日夜、更丰富多元的艺术、文化、生活体验。

市场与客流增长总监

Director of Marketing & Traffic Growth

薪资面议

POSITION SUMMARY：

职位概述：

As the Director of Marketing & Growth, you are the architect of the localGo-To-Market (GTM) strategy. Your primary mission is to drive audience growth and ticket sales across Fotografisks Shanghai. You will lead a specialized marketing team to bridge the gap between cultural programming and commercial revenue, ensuring we reach our maximum audience potential through a full-funnel approach.

作为市场与增长总监，你将是 Fotografiska 上海本地市场进入策略（Go-To-Market，GTM）的整体设计者与负责人。你的核心使命是推动美术馆观众规模增长与门票销售，通过全漏斗（Full-Funnel）营销体系，最大Fotografiska 上海的观众触达与转化潜力。你将领导一支专业化的市场团队，打通文化内容与商业收入之间的连接，将艺术项目有效转化为可持续的客流与收入增长。

MAIN RESPONSIBILITIES：

主要职责：

The Director of Marketing & Traffic Growth requires someone who is ready to: 

市场与客流增长总监需要一位能够胜任并积极投入以下工作的候选人：

1.Strategic Growth & GTM Leadership

-Local GTM Strategy: Translate global brand guidelines into actionable local marketing roadmaps. Define how we launch exhibitions, programs, and other museum propositions to the local market.

-Full-Funnel Management: Own the entire visitor journey, from initial awareness (Brand & Performance Marketing/PR/Social) to conversion (Ticket Sales) and retention (Memberships/Return Visits). Integrating PR, Socal Media and Performance Marketing into a unified growth machine.

-Audience Segmentation: Identify and target key local segments, including residents, domestic tourists, and international travelers, tailoring messaging to drive immediate action.

1.增长战略与 GTM 领导

-本地 GTM 战略：将 Fotografiska 全球品牌规范转化为可执行的本地市场行动方案，明确展览、公共项目及其他美术馆产品在本地市场的发布与推广路径。

-全漏斗管理：全面负责观众从认知（品牌传播、效果营销 / 公关 / 社交媒体）到转化（门票销售），再到留存（会员转化、复访）的完整旅程，整合公关、社交媒体与效果营销，构建统一、高效的增长体系。

-观众分层与定位：识别并聚焦核心本地客群，包括城市居民、国内游客及国际游客，针对不同人群制定差异化传播策略，推动即时行动与转化。

2.Commercial Revenue & Traffic Generation

-Direct Sales Focus: Act as one of the primary stakeholder for ticket revenue KPIs, using performance marketing and promotional tactics to drive monthly visitor targets.

-Collaborative Revenue Growth:Work closelywith Food&Beverage and Retail teams to drive secondary spend and ensure a seamless, high-value on-site visitor experience.

2.商业收入与客流增长

-门票销售导向：作为门票收入关键指标（KPI）的核心责任人之一，运用效果营销及促销策略，推动月度到访目标的达成。

-协同式收入增长：与餐饮（F&B）及零售团队紧密合作，推动二次消费增长，打造高价值、顺畅的一体化现场观众体验。

3.Cross-Departmental Collaboration

-Exhibtions, Programming, Retail and Foof & Beverage: Partner with teams to translate artistic concepts into marketable "hooks" that resonate with the public.

-Operational Integration: Ensure marketing efforts are synchronized with museum operations to manage crowd flow and visitor satisfaction.

3.跨部门协作

-展览、项目、零售及餐饮协作：与相关团队合作，将艺术理念转化为能够被公众理解并产生吸引力的市场传播“切入点”。

-运营协同：确保市场推广与美术馆日常运营节奏高度同步，在提升到访量的同时兼顾人流管理与观众满意度。

4.Team Management & Data Foundation

-Leadership: Manage and mentor a team of three (PR, Social, and Performance), ensuring their efforts are integrated and synergised. 

-Building a Data Culture: Champion the use of data (CREM, ticketing insights, web analytics etc.) Ito move toward an experimentation-led growth marketing.

-Budget Oversight: Manage the local marketing budget with a focus on high-efficiency spend and ROI.

4.团队管理与数据基础建设

-团队领导：管理并培养一支由 3 人组成的精干团队（公关、社交媒体、效果营销），确保各职能高度整合、协同运作。

-数据文化建设：推动数据驱动的工作方式，充分利用 CRM、票务数据、网站分析等洞察，逐步建立以测试与实验为导向的增长型营销体系。

-预算管理：负责本地市场预算管理，聚焦高效率投入与投资回报率（ROI）。

REQUIREMENTS：

任职要求：

1.Experience: 8+ years of experience in growth marketing, audience development, or commercial marketing leadership, ideally within culture, entertainment, lifestlye or tourism.

经验背景：8 年以上增长型营销、观众发展或商业市场管理经验，优先考虑文化、娱乐、生活方式或旅游相关行业。

2.Commercial Mindset: Comfortable with revenue targets and a proven track record of driving measurable revenue growth and/or ticket sales.

商业思维：对收入目标具备高度敏感度，拥有推动可量化收入增长和/或门票销售的成功记录。

3.Strategic Local Agility: Experience launching full-funnel Go-To-Market strategies in China

本地化战略能力：具备在中国市场成功落地全漏斗 GTM 策略的经验。

4.Collaborative Spirit: Exceptional stakeholder management skills; able to balance the "art" of curation with the "science" of marketing.

协作能力：具备出色的利益相关方管理能力，能够在“艺术策展”与“营销科学”之间取得平衡。

5.People Leadership: Proven experience managing lean, high-impact teams in a fast-paced environment.

团队管理：有在快节奏环境中管理精干、高绩效团队的成熟经验。

6.Language & Communication: Native-level fluency in Mandarin and professional proficiency in English are required.

语言与沟通：普通话母语水平，具备专业英文沟通能力。